Sunday, 10 May 2009

Stila Japan

As some of you may have heard by now, Stila has been bought by another company. Hopefully, the third change in ownership will be the charm and put the brand back on a firmer footing. Stila was one of the pioneering makeup artist brands launched in the 1990s and it would have been a great shame to see it go down.

Stila Japan does not seem to have been affected by the head company's troubles although it surprised many when it closed one of its oldest counters in Japan, at Mitsukoshi department store in Ginza. Currently there are still five Stila counters in Tokyo and about a dozen spread across other major cities. Stila Japan has continued to roll out Japan-exclusive launches on a regular schedule. For example, it released several Japan-exclusive Barbie items. Just this month, it also released this cute two-pan case (1050yen with purchase of any two eye or cheek colors).



The skincare range will also be revamped on 15 May. The new packaging looks a bit cheap and simplistic. The color scheme also reminds me of Kawaii Tokyo, a Japanese skincare line that is sold in Singapore but not in Japan. I would have expected something more feminine and elegant from Stila.


The products as shown in the pic above:
(1) Foaming Cleanser
(2) Moisturising Cream
(3) Emollient Lotion
(4) Fresh Lotion
(5) Cleansing Oil
(6) Eye Makeup Remover
(7) Moisturising Emulsion
(8) Treatment Serum

8 comments:

LisaR said...

Harvey Nicks in London still has Stila as well, but they are not sure for how long...

kuri said...

I hope Stila does well with the new owner.

The new two pan case looks really cute! I'm tempted to buy some eyeshadows now.

Anonymous said...

I went to BHG to check out on the new range of makeups by Sonia Rykiel yesterday. The single color eyeshadows are selling at SGD45 each & the palettes at SGD75 each. There are also 20% off for makeup brands like Bourjois, etc.

Syn@3sTh3sI@ said...

Stila Malaysia is closing or already closed ? No idea, but I did managed to grab something before too late... I'm quite impressed with Stila Powder Foundation, is only RM40 during the clearance sale. Hate myself for not buying more to stock up. The powder is smooth, most importantly is CHEAP! Hahahaha...

Anonymous said...

Was down at Kino, Ngee Ann City yesterday. InRed, Sweet & Steady magazines Issue 6 are all out. I grabbed InRed magazine. The Tsumori Chisato pouch is really spacious. I am already using it today.

eliza said...

ya, the new stila skincare packaging is really boring... doesn't attract me to buy it at all, which is good haha.

Shopn'Chomp said...

Curious about that skincare. *sigh* Doubt it is ever coming to the States :(

Beauty cosmetics said...

Hope stila will rise under new owner